Search engine algorithm full tutorial

• SEARCH  ENGINE   ALGORITHM ;-

Search engine algorithm full tutorial

1).Introduction to search engine algorithm-  Before learning about google algorithm,let us first know what exactly an algorithm is ,an algorithm is a set of instruction to solve a problem in finite numbers of steps .And google algorithm follows the same definition and rule of algorithm.it is a very complex algorithm that serves the result and it changes relatively frequently.

2).Why search engine updates its algorithm?

The digital world is now more hypedup,dynamic and influential then ever before.the constant need to deliver best result to the users has always been for google and hence to keep up the changing requirement of the user and the need to deliver the most relevant result,google updates its algorithm to eliminate the sites and content they may harm the user.

Search engine algorithm full tutorial

3).why search engine penalize a website?

A google penalty is the negative  impact of the search engine on the website ranking.it may be a  by-product of the algorithm update or if the website has intentionally used black-hat techniques.

The reason why your website may be penalized-

1. Buying links to increase the number of backlinks coming to your site.
2. Excessive number of reciprocal links.
3. High quantity of duplicate links internal 404 error.
4. Black hat techniques like -keyword stuffing,hidden links,hidden content.
5. Using the link of the footer section to pass excessive link juice.
6. missing the sitemap data.
7. Broken external links.
8. Neglecting hreflang-'hreflang' is designed to notify google that you have internationally published duplicate content for different languages or localities.
9. Website timing out again and again.
10. Affiliate links all over the website.
11. overusing the meta tags in the website.
12. The slow loading speed of the website.
13. Hacked content.
14. Link to suspicious sites.
15. Excessive blocking of the site using the robots.txt.file 
16. Over optimizing of the websites.
17. To many outbound links.
18. Error codes in website -apart from 404 error ,there are other errors in the like 302(temporary redirrection),500 errors,etc,can also lead to penalty.
19. Poor mobile websites.
20. Domain has a bad reputation.
21. Using link farm i.e. multiple links at one place or link spamming.

ALL THESE ERROR MAY NOT BE THE DIRECT REASON TO PENALIZE THE WEBSITE BUT PLAY A PART IN THE PROCESS.

4). How to know if the website has been penalized?

Search engine algorithm

If the website has been penalized then ,it is not the end of the world.you can recover from a penalty by following some steps.but,first how to know whether your website has been penalized or not?penalties can be automatic or manual.with manual penalties,you''ll probably told , but you may not always know you 've been  targeted if the cause is algorithmic.for algorithmic  penalties,here are some clues to know-

1. Your website is not rankling well for your brand name any more .that's a dead giveaway even if your site doesn't rank for much else .it should at least do well on that one keyword.
2. Any page one positions you had are slipping back to page two or three without any action on your part.
3. Page rank of your site has inexplicably dropped from a respectable two or three to a big fat zero {or measly pr of one}
4. The entire website has been removed from google 's cached search results overnight.
5. Running a site search -site;yourdomain.com keyword -yields no results.
6. Your listing-when you eventually find it in google -is for a page on your site other then the homepage.

5). HOW TO RECOVER FROM PENALTY?

Now that you have figured out the cause of the penalty,now is the time for recovery and here are a few things you can try-

• Don't panic even massive website suffer from penalties.
• Disavow troublesome links.Ask google not to count troublesome links that are harming your website.
• get some links removed .while disavow is good ,it's not perfect .try to manually remove the links.
• Request reconsideration if your penalty was manual.
• Wait it out.Sometimes it takes google a while to act on your changes the disavow requests,and then it could take a while for it to re-crawl your site.

In a few cases,it's better to abandom a site rather then a fight a google penalty;if your domain has been tarnished,there's little you can do .but most penalties can be fixed with a little effort ,some hard work and an ethical approach to rebuilding your site.

6). THE GOOGLE UPDATE ;-

Although google rolls out updates frequently ,the three major updates that have occurred till now are panda ,penguin and hummingbird.the recent updates are the versions of these updates.

7). GOOGLE PANDA-

Search engine algorithm full tutorial

Google panda is a change to google's search result ranking algorithm there was first released in february 2011.The name ''panda'' comes from google engineer  navneet panda ,who developed that technology that made it possible for google to create and implement the algorithm .the change aimed to lower the rank of low quality sites .in particular ''content farms'' and return higher -quality sites near the top of the search results.

8). GOOGLE PENGUIN :-

Google  penguin is a code name for a google algorithm update that was first announced on april 24,2012.The update is aimed at decreasing search engine rankings of websites that violate google's webmaster guidelines by using now declared black-hat seo techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page.Such tactics are commonly described as link schemes.

9). GOOGLE HUMMINGBIRD :-

The hummingbird update was the first major update to google's search algorithm since the 2010 ''caffeine update'', but even that was limited primarily to improving the indexing of information rather then sorting of information. Google started using hummingbird about august 30,2013 and announced the change on september 26 on the eve  of the company's 15th anniversary.Hummingbird is about synonyms but also about context.Google always had synonyms ,but with hummingbird it is also able to judge context - thereby judging the intent of a person carrying out a search ,to determine what they are trying to find out. This concept is called semantic search. Google said that hummingbird is paying more attention to each word in a query-The whole sentence and the conversation or meaning-is taken into account . Michelle hill said hummingbird is about ''understanding intent''.

                                                                     STEVE master wrote ,'' The  hummingbird approach should be inspirational to anyone managing and planning content- if you aren't already thinking like hummingbird ,you should be.In a nutshell , think about why people are looking for something rather then what they are looking for.

10). GOOGLE EMD :-

The EMD update- for''exact match domain''- is a filter google launched in september 2012 to  prevent poor quality site from ranking well simply because they had words that match search terms in their domain names.

EMD gets it's name because it targets ''exact match domain'', Which are domains that exactly match the search term that they hope to be found for google specifically said EMD was designed to go after poor quality sites that also have exact match domains. If you do a search for ''google'' ,you still find plenty of googles  web sites that all have ''google'' in the domain name. EMD didn't wipe them out because those sites are deemed to have quality content .EMD is more likely hitting domain like online-computer-training- schools.com; It's a fairly generic name with lots of keywords in it but no real brand recognition.Domains like this are often purchased by someone hoping that just having all the words they want to be found for (''online computer training schools'') Will help them rank well.But such site also often lacked any really content.