SEO(Search Engine Optimization) complete guide

                             SEO(Search engine optimization)

TOPICS :-

1- Introducion of seo.

2- what are search engine?

3- Working of search engine.

4- Types of seo.

5- What is white hat seo?

6- What is black hat seo?

7- What is grey hat seo?

8- Keyword Reaserch.

9- On page optimization.

10- Tag optimization.

11- Title tag.

12- Tittle optimization.

13- Meta tag.

14- Heading tag.

15- Bold.

16-Hyperlinks.

17- Alt-tag.

18- Url optimization.

19- Favicon icon.

20- Canonicalization installation.

22- Doctype.

23- css& javascript file optimization.

24- web speed optimization tips.

25- Text code ratio.

26- Linking.

27- W3school meditation.

28- Sitemap.

29- Creation of stamp ( In xml )

30- Robort txt.file.

31- Custom Error.page.

32- Content optimization.

33- Conversion  form.

34- Off page optimization.

35- Page rank.

36-Directory submission.

37- Blogging.

39- Blogg commenting.

40- Forum marketing.

41- Social Bookmarking.

42- Link Baiting.

43- Photo sharing.

44- Video marketing .

45- Buisness Reviews.

46- Local listing.

47- Article submission.

48- Question answer site.

49- Css submission.

50- Press release.

51-  Timely Assessment.

52-  Third party analysis tool.

53- Monthly report.

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                       (  SEARCH  ENGINE  OPTIMIZATION )

1-) Introduction of seo :-

Q.1- What is seo?

= SEO stands for Search Engine Optimization. It is a techniques used to increase the visibility of a website in search engine’s result page.

Q.2- Why we use seo?

=> SEO helps the website to rank better in the result page. A better ranking website gets more traffic, creating the opportunity of better exposure and revenue.

Q.3Q- What are search engines?

 Search Engine Optimization completely depends on the search engine. So let’s first understand what search engines are? 

Q.3- What are search engines?

=>

Search engines are software’s designed to search the information on the World Wide Web. 

Google, Yahoo, Bing, Baidu, Ask, AOL Search, WOW, WebCrawler, MyWebSearch, Infospace, Info, Dogpile, DuckDuckGo, Blekko, and Contenko are name of some search engine. 

Google is the top search engine and is used by 70% - 80% people around the world. Rest 30% - 20% use the other search engine mentioned.

. 

                       Search engines are software’s designed to search the information on the World Wide Web.

Google, Yahoo, Bing, Baidu, Ask, AOL Search, WOW, WebCrawler, MyWebSearch, Infospace, Info, Dogpile, DuckDuckGo, Blekko, and Contenko are name of some search engine.

Google is the top search engine and is used by 70% - 80% people around the world. Rest 30% - 20% use the other search engine mentioned.

Q.4-- Working of search engine :-

=>>>> The Search Engine has two major functions – Crawling and indexing, and providing relevant result.

The search engines use programs called crawlers or spiders to read the source code of the website and store this data on their local servers. This technique is called crawling of the website. A website is generally crawled 3 to 4 times a year.

After this, Indexer takes the data from the local server of crawlers and arranges them in categories like hotels, hospitals, schools, restaurants, etc. This indexed data is stored in main database

The Rank algorithm is a program that ranks the website according the website data. Now, when a user types a query in search engine, the search engine matches the keywords in their database and presents the website containing the keywords according to the rank assigned by the Rank Algorithm.

=>   Keyword Research :-

Keyword is the term entered by the user to find the information in search engine. These keywords may be single words or long tail terms.

Keyword research is important as it gives the details about the keyword used by the visitors and to target on those keywords.

These keywords may vary based on-

1) The website – number of pages, quality and type of content, etc.

2) The objective of website – to promote brand, deliver information, sales, etc.

3) The target audience.

4) The industry and the competition.

                              The steps to follow when doing keyword research-

1) Start with seed keywords - The general keywords that define your niche.

2) Form long tail keywords of your niche – The long tail keywords are specific and provide have a
greater chance at being discovered.

3) Generate keywords - Put yourself in the searchers place and try to think what keywords they would use when searching.

4) Study the competitor’s website – Search for the keywords to know who are the competitors. Now study those websites to find what keywords they are targeting. But keep in mind that some of them may be using Black Hat techniques, so only study the competitors, note down the keywords on which they rank on top but do not copy their content.

5) Analysis of client site (one’s own site) is also done to check the keywords that have been already used.

6) Now that you have a list of keywords, you will check which keywords are the most searched and what is the competition level for them.
       

7)Now you can select the keywords best for your website. Generally, you should select the ones with high traffic (the keyword used most) and low competition (less number of website targeting the keyword) because then you have better chances of coming on top for that keyword.

Several keyword research tools are also available online to help search keywords. Some of the tools are-

1) Soovle

2) Google Keyword Planner

3) Keyword Permutation Generator tool

4) Keyword Shitter

5) Google Correlate

6) WordStream’s free keyword tool

7) SEO Chat’s suggestion keyword finder

 And many more.

=> ON PAGE OPTIMISATION :-

On page optimization is a part of White Hat SEO. It refers to optimizing the factors that affects the listing of the website in search results.

The following techniques are covered under on page optimization-

1) Keyword Analysis

2) Competitions Website Analysis

3) Client Side Web Page Analysis

4) Tag Optimization

a)Title

b)Meta- keywords, descriptions, language

c)Heading- H1, H2, H3, H4, H5, H6

d)Bold

e)Hyperlink

f)Alt

5) URL

6) Favicon Icon

7) Canonicalization Installation

8) Doctype

9) CSS & JavaScript File Optimization 

10) Web Speed Optimization 

11) Linking 

a)Internal Links 

b)Outgoing Links 

c)Incoming Links 

12) W3 Schools Validation 

13) Sitemap File- creation 

14) Robot.txt File 

15) Custom Error Page 

16) Content Optimizations 

17) Conversion Form.

=> TAG OPTIMIZATION  :-

 Optimizing the HTML tags using selected keywords is tag optimization, keeping in mind the character limit along with space. Using the keywords in tags will increase your visibility on SERP (Search Engine Result Page).

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKrifbNY9jav2CutC_Y2nNvMxkCgDGSnGXRxGq6uLh7R0IcxV_3Xirlw_blxJbHHFkZYhIlJOmYkgVBkcakcmKBt2UYBZlasiwBixXkI1VkpY-OUiegp7NchG2bfT6T9vfpnOE6sRNNFk/s1600/Screenshot_20180704-105648.png.                                                                                                   

Next topic continue on my  next post or tommorow , 

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