.................CONTENT OPTIMIZATION...............
Content optimization refers to techniques used to make the pages of the site more informative and attractive to both-the search engines and the visitors .This content includes-the title of the page ,the text present in the site,the images,the links and the meta tags.
POINTS TO REMEMBER WHEN OPTIMIZING THE CONTENT -
A) The website content must be genuine,not copied from any website.
B) The content must be relevant to the site and must be keyword rich.
C) The content present in the web pages must to connect to each other so that the visitor spends more time on the site.
D) The title must be relevant to the page and not be same for every page.
E) The site must not contain any broken links.
F) The images and the anchor tag must be properly optimized.
.....................CONVERSION FORM...........................
The target of any website online is to convert their visitors into customers.so the website must be optimized keeping in mind this target.Pages for requesting subscription,getting email address or closing the deal/sale must be easy to understand and navigate.
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